JTONE POP UP STORE LAUNCH AT THE V&A WATERFRONT

Monday, November 25, 2013


Pop up stores are the latest buzz word for retailers. Basically they will set up shop at a certain location for a limited time. It literally just pops up, then pops away. Poof! I was kinda over the amount of pop ups I was hearing about 'coz if I go to the store and like it, it's disappointing that it won't be there again. Which is one of the reasons I love the JTOne pop up store at the V&A Waterfront. Although it will only be around for about four months, you can still find the items afterwards in Woolworths itself. This store is kind of a big, bright, friendly reminder about the brand and their awesome undies, gym wear and sleep stuff for Summer. The launch was last week. It wasn't over the top, there were no fancy frills (lingerie get it!?) or celebs. It was all about the product and the stores concept. They took the sexy out of lingerie shopping and made it cute and fun, which I love. Popcorn, candy floss, cake pops and champers. What more does a girl want! We were treated to a shopping voucher so I snatched up the neon lace bra (for underneath my strappy tops) and this really great slight push up bra. I've gone down a few sizes on top from exercising (a girl can never win!) so for the first time I need a bit of a lift (eek!). It can be worn normally or as a racer back which is nifty. So off you go girls...#BYB , #GYSO, #HAB and be #SHRN! (Bring Your Besties, get your shopping on, have a blast, so hot right now...duh!)

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