IT'S SO LITERAL. AND SO CLEVER.

Wednesday, January 9, 2013



The clever people over at MAC just launched their latest cosmetics campaign for the new Strength range. And instead of featuring a celeb, or big shot fashion somebody, they snapped Serbian bodybuilder Jelena Abbou as the face. Rather odd, yet interesting, I love how they take the definition of beauty out of it's borders. I have no doubt this new range will pack the punch it promises. As MAC does.

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